Advisor Success Stories

Find out what makes our Advisors successful


Todd Butler

Location: Los Angeles, California
Focus: Individuals, Families, Unmarried and Same-Sex Couples
Clients: ~75
Experience: ~20 Years
Former Role: Non-equity advisor at regional RIA

Q: What has been your biggest surprise since joining AdvicePeriod?

I had worked for months on a business plan that assumed the 70/30 revenue share and service model. I would retain 70% of the revenue I generate and hire a team of people to support me. I even had some specific people in mind.

Q: How did that change once you joined?

I decided to go with the 50/50 split. I rely on AdvicePeriod’s relationship management team to work with my clients. It wasn’t an economic decision. It’s not that I couldn’t find and pay people for that extra 20%. It was a matter of focus. I wanted to focus on my clients and finding new ones. Not building a support team.

Q: You were comfortable relying on the AdvicePeriod team?

Not at first. But after spending time with the team – these are JDs, CFP’s - they are not rookie advisors. I still own the clients. I can shift to 70/30 in the future if that’s what makes sense for my clients. It’s still up to me.

Q: How do you know if 50/50 has been a good decision?

Simple. My clients are happy. And I’ve grown more year to date through May than I did all of the last two years combined.

Q: What are the other key ingredients to your client happiness and growth formula?

The AdvicePeriod team is strong. I’ve had help from the principals to the interns. It’s all included in being a partner.

Q: What have been your greatest frustrations since joining?

We’ve had some operational challenges. We are still working out some of the wrinkles in our technology. We’re doing things differently. A learning curve is to be expected.

Q: On the whole, are you happy with how your business is run inside AdvicePeriod?

Yes – no question. The AdvicePeriod team and technology – even with its imperfections – has effectively taken about 2 months of work off my plate. That means I have more time for my clients. Which is my true passion.